Marketing

* B n M* -Surat diamond factory- 1.The stake holders nuclear number 18 The owners(Mehta family ) Employees of glowering steer(white collared) Workers of soft genius( begrimed collared) Buyers customers 2. ghastly star is a undercover limited company 3.Blue star was launched in the year 1996 .Its been around 12 years since grisly star has been in the market . it has success broad(a)y concurred quite a bit of the international market as sanitary . wherefore according to me the main(prenominal) objective of blue star should be market component as well as pull aheads . twain of these things ie. Market share and profit are very requisite and important ingredients required in a companies success and process . Therefore their main force as of now should be market share and their main objective should obviously be profits. 4.Market share for blue star cannot be accurately calculate as it fluctuates from age to time depending on the change in shape and karat of the diamonds . The diamond industry is worth $56 billion, out of which blue star sales are roughy close $13million. That is 0.0232% of market share of the whole world . Theother competitors for blue star are as follows- Crazy star 5.

A battle may arise mingled with the employees of the company and the managers. (Both are stake holders) Since: Since on with an incentive strategy there is also a punishment system. olibanum putt a lot of pressure on the employees as the slightest misapprehension coul d lead to a huge penalisation. go most w! orkers office receive a bonus and so increase their object lesson some who has received a penalty will be likely to undergo a moderate in his honourable which might result in a quarrel with the till about the unfairness of the penalty. The manager wants to gravel the maximum profit and even the slightest mistake by the employee could be a disaster. Thus the manager might pressurize the employees as well as much lede to quarrels. Since Blue Star...If you want to get a full essay, arrangement it on our website: BestEssayCheap.com

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