Opinion and analysis essay on movie "Merchants of Cool".

The motion picture, The Merchants of Cool, presented an in-depth look at the relationship between trade giants and the individuality and collectedness of teens today. I was surprised by some(a) of the things leveln in the movie; not that I was ignorant of the harsh marketing tactical manoeuvre used by companies to sell their product, further I was oblivious(predicate) of the extent that some are ordain to go to. sprite for instance, paid teenagers $50 each to come, dance, and agree a dear(p) time at the launch companionship for its website. This party was shoot by MTV, and broadcast to millions of teens who were accordingly influenced by this new course of action. To me, it seems that by attempting to discover cool trends before they flourish, with cool hunting, companies themselves last kill whatever trends they find. They are supporting trends that may assume never surfaced without intervention, and repressing others that they deemed unmarketable. The results of t his craving for precognition of the next trend are frequently unsavory, as is seen in the case of MTVs ethnographical study, where researchers visited teens at their homes and attempted to analyze them as if their individuality could be synthesized and then marketed. From these studies, arose what The Merchants of Cool call the mook and the midriff.

The mook is an highly rude and missyish slip who completely disregards what others think of him and his actions. This character is portrayed by actors such as Tom chiliad and is seen in the show Jackass. The midriff is the character that media says a teenage girl should be; comfortable and extremely liberal with her sexuality. These! standards that the media creates are ostensibly flawed. The movie also opened my eyeball to a a couple of(prenominal) astonishing points, such as the fact that teens see 3,000 ads per... If you command to get a full essay, lodge it on our website: BestEssayCheap.com

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